A Marketer's (Tiny) Guide to Promo at Tradeshows
Jan 17
Tradeshow season is coming up and that means standing out in a literal crowd. It can be overwhelming, but we're going to let you in on a little secret: promotional products can make your brand unfo...
Continue ReadingUsing Customer Profiles to Find the Perfect Promo Products
Feb 19, 2024
When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to ...
Continue Reading6 Reasons You Need a Company Store
Jan 21, 2024
As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...
Continue Reading6 Things You're Missing Out on by Not Using Promotional Products
Nov 26, 2023
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue Reading6 Products to Include in Every Holiday Gift Basket
Sep 30, 2023
It's always a good idea to get those gifts planned out and ready to go before the holiday chaos begins, and that includes client appreciation gifts. But, what do you get them? Put in extra thought ...
Continue ReadingCase Study: This Promotional Product is in the Bag
May 24, 2023
Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...
Continue ReadingYour Guide to Promo Hats
May 10, 2023
A hat is a hat, right? With so many different styles available, it's easy to get confused. With this quick guide to promotional headwear, you'll learn the differences between the various styles of ...
Continue ReadingTop 3 Color Trends for 2022
Jan 29, 2023
Your promotional products color palette plays a significant role in the decision-making process. One of the biggest reasons colors influence consumer behavior is that individuals want to stay on-t...
Continue ReadingGeneration Z vs. Millennials: What’s the Difference?
Dec 2, 2022
We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually defin...
Continue ReadingThe History of Promotional Products
Oct 20, 2022
If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...
Continue ReadingYes, There's a Difference: Everything You Need to Know About Pens
Aug 24, 2022
Even as much of our world goes digital and paperless, the pen remains an essential tool in both office and home life. With so many different types of pens, choosing the “write” one can ...
Continue ReadingFrom Zero to Wow: 6 Uniforms That Every Employee Will Love
Aug 10, 2022
Have you ever worked at a 9 to 5 job where there is a mandatory uniform? But... this required uniform is old, frumpy, and 100 percent unflattering? We've been there too! There are benefits of unif...
Continue ReadingThese Are the Tech-Savvy Promotional Products You Are Looking For
Jul 27, 2022
Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiqu...
Continue Reading6 Benefits of Customer Loyalty Programs
Jul 13, 2022
Everybody loves getting new business – it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into gene...
Continue ReadingHow Promo Products Can Tell Your Brand's Story
Jun 28, 2022
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...
Continue ReadingHow to Create Buzz Around a Launch With Promo Products
Jul 14, 2021
So, you're launching a new product or service? Congratulations – what an exciting time for your business! We understand that your next step is to develop your action plan to make this launch ...
Continue ReadingWhat Makes Gen Z Tick?
Feb 15, 2021
It's the 2020s, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group's eldest squarely in their mid-twenties. Chances are that you may w...
Continue ReadingMay's 'Dare To Be Different' Blog - The Branding Bunch Video
May 27, 2020
"Unity is strength...when there is teamwork and collaboration, wonderful things can be achieved." ...
Continue ReadingIt's Party Thyme: 7 Products for Plant Lovers
May 15, 2020
In recent years, home gardening has gone from a small hobby to a full-blown trend. Houseplants aren't just beautiful home décor- they're actually good for your health! Owning indoor plants c...
Continue ReadingTake 5 of These Promotional Products for the Medical Field, and Call Me in the Morning
Feb 23, 2020
It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. ...
Continue Reading8 Graphic Design Mistakes to Avoid
Feb 3, 2020
From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...
Continue ReadingLead a Healthier Lifestyle With These 6 Promotional Products
Jan 2, 2020
Eating healthy. Weight management. Working out five times a week. There are many health-related resolutions we set at the beginning of a new year. But, do we follow through with them? Many times, t...
Continue ReadingA Quick Guide to Promotional Bags
Aug 28, 2019
Whether you're at a tradeshow, school, office, or even the grocery store, chances are that you're going to see a promotional bag. Bags are one of the most ubiquitous promotional products – an...
Continue ReadingGraphic Design Terms Everyone Should Know
Mar 23, 2019
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...
Continue ReadingBranding 101: Let’s Talk Logos
Sep 12, 2018
A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...
Continue ReadingYour Brand Is Your Business - Market It!
Aug 29, 2018
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...
Continue ReadingBranding 101: What Makes a Brand Powerful
May 22, 2018
A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...
Continue Reading6 Things You're Missing out on by Not Using Promotional Products
Apr 24, 2018
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue Reading16 Ways Color Affects Your Branding and Marketing
Feb 26, 2018
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...
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