2021 PPAI Pryamid Award Finalist!

  • Oct 15, 2020

"Stop being afraid of what could go wrong,

and start being excited about what could go right!"


                                                                                                                                        ~ Tony Robbins


Innovative Promotional Concepts

is proud to announce that we have been chosen as a

2021 PPAI Pryamid Award Finalist!


This prestigious recognition is possible because we decided




Our client, SB360 Capital Partners, A Schottenstein Affiliate,

requested a Tombstone Award for a liquidation deal that had been completed.

It would have been easy to create the typical 5 x 7 rectangular tombstone, but we recognized

the opportunity to think outside the box and creatively represent the

success of the project that had exceeded all goals and expectations.


Fortunately, the client was open to the possibilities and we took a chance!


The design of the Tombstone had to represent the 'shopping experience' that resulted in a


$160 Million Liquidation


while carefully maintaining the integrity of the two brands involved,

The National Retail Chain - Charlotte Russe and our client - SB360 Capital Partners.


We started with various mock-ups as shown on the left, and proceeded to a proofing stage as shown on the right.




We recognize that we are only as 'strong as the weakest link' and that without the

collaboration and support of our strategic partners, our vision would not have come to fruition.


The final Tombstone was presented to our client and to their recipients at a Clam Bake by the ocean.

They were thrilled, and we are proud!



Check out our announcement on our LinkedIn page. 


Looking to do something different? Let's collaborate!


Let's Dare To Be Different!


We are here to help you!



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